Real Estate Technology & Innovation

Yardi & SentiLink Collaborate to Deter Synthetic Rental Application Fraud

Yardi clients using ScreeningWorks Pro will now have access to SentiLink’s best-in-class fraud detection tools

Yardi®, a leading real estate software provider, and SentiLink®, a leader in identity verification and fraud detection, announced a new collaboration to help residential property managers detect applications with fake or manipulated credit profiles, including those involving Credit Privacy Number (CPN) fraud. This added layer of protection will be available to ScreeningWorks® Pro clients at no additional cost.

“Synthetic fraud is a growing threat in the industry, and we are committed to help safeguard our clients against it by teaming up with SentiLink,” said Patrick Hennessey, vice president at Yardi. “We are excited to provide this added protection for our ScreeningWorks Pro screening clients at no additional cost.”  

A CPN is a nine-digit number used in place of a Social Security Number, but is not issued by the government and is illegal to use on an application. It is often marketed to consumers as a credit repair method or a way to bypass traditional screening methods. SentiLink’s synthetic fraud solution uses advanced machine learning to detect when an applicant is using fabricated or purchased identity data, including CPNs.

SentiLink technology will be integrated directly into Yardi’s ScreeningWorks Pro platform, a rules-based screening process powered by RentGrow, Inc., a wholly owned subsidiary of Yardi. Through this collaboration, property managers can flag potential application risk, reduce unnecessary reviews, lower losses due to fraud and expedite leasing for qualified applicants.

“With Yardi and SentiLink, the rental housing market can seamlessly up its technology game to cut fraud losses, reduce manual workloads and get qualified applicants through the process more smoothly,” said Vivek Ahuja, head of strategic partnerships at SentiLink. “Synthetic fraud is far more prevalent than you might think. Applicants using a CPN to commit synthetic identity fraud have historically been hard to detect and are a high risk for non-payment.”

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