West Coast Community Bank (WCCB or Bank) is pleased to announce Diane Heyden has joined as Senior Vice President and Director of Small Business Administration (SBA) Lending. Heyden will lead the Bank’s SBA lending throughout its four-county service area: Monterey, San Luis Obispo, Santa Clara and Santa Cruz.
Heyden brings more than 30 years’ experience in financial services with a strong focus on SBA lending. Her background includes oversight of nationwide SBA sales activities, spearheading the launch of a nationwide SBA loan origination program, developing high-performance SBA teams and managing successful business development officers. She will provide leadership and enhance operational efficiency within the SBA Department as the Bank expands its footprint.
“We’re thrilled to have Diane join the Bank,” said Krista Snelling, WCCB President and Chief Executive Officer. “Her experience and proven track record will benefit small businesses all along the Central Coast and throughout the state. Our problem-solving approach to lending aligns perfectly with Diane’s, and we look forward to her contributions and successes with the Bank.”
“It is an honor to join West Coast Community Bank at such an exciting time in the Bank’s growth,” said Heyden. “I look forward to working with and expanding an SBA team that is so highly regarded in the industry.”
Heyden joins WCCB from Misson Valley Bank, where she served as Senior Vice President, SBA Sales Manager. She also previously held positions with Lincoln Savings Bank as Senior Vice President, SBA Manager and Pacific Premier Bank as Senior Vice President, Director of SBA Lending.
In addition to her professional achievements, Heyden served on the board of the Huntington Beach Educational Foundation and in the City Council-appointed role of Chair of the Huntington Beach 4th of July board.
Heyden holds a degree from California State University, Long Beach and is a graduate of the Pacific Coast Banking School. She is a member of the National Association of Government Guaranteed Lenders and served as Chair for its National Association of Government Guaranteed Lenders (NAGGL) Small Bank West committee for five consecutive years.
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