Forge Atlanta Asset Management, LLC, a subsidiary 80% owned by Webstar Technology Group, is pleased to announce it has signed a Letter of Intent (LOI) to acquire and redevelop The Forge Project—a 3.0+ million square foot mixed-use development in Downtown Atlanta’s Castleberry Hill district.
The Forge, fully entitled and shovel-ready, is positioned to become one of Atlanta’s most transformative real estate endeavors, featuring residential units, boutique and condo hotel rooms, flex space, sports entertainment complex, restaurant and retail, a cultural center, and direct access to MARTA and I-20, I-75 and I-85.
The site sits within the SPI-1 SA1 zoning corridor, offering the highest allowable density in the city, and represents an exceptional development opportunity in South Downtown Atlanta.
“This acquisition marks a significant milestone in Webstar’s strategic expansion into high-density urban development,” said Ricardo Haynes, CEO of Webstar Technology Group. “With this LOI, we are poised to bring new life to Atlanta’s urban core while creating long-term value for our investors and stakeholders.”
In February, Webstar Technology Group selected Nelson Worldwide—renowned for landmark projects like The Battery and the St. Regis Hotel in Atlanta—as the lead architect for its $650 million Bear Village Resort in Commerce, Georgia, and has now expanded that role to include The Forge Project in Downtown Atlanta.
Additionally, as announced previously and in alignment with its forward-looking investment strategy, Webstar has committed to tokenizing The Forge Project using blockchain technology. Through digital securities offerings, investors will be able to purchase fractional ownership in the project via dividend-paying digital tokens, offering unprecedented liquidity and transparency in commercial real estate investing.
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