Expanding access in EMEA markets to meet rising demand for functional ingredients and drive
innovation in food and beverage applications
Univar Solutions B.V., a subsidiary of Univar Solutions LLC, a leading global solutions provider of specialty ingredients and chemicals, today announced an exclusive distribution partnership between their Foodology by Univar Solutions business and Ashland Inc.. Ashland is a global, consumer-focused additives and specialty ingredients company recognized for its leading cellulose ether derivatives and polyvinylpolypyrrolidone (PVPP). Beginning January 1, 2026, this collaboration will introduce an extensive array of cellulose ethers to the food and beverage industry in EMEA*, enhancing texture, stability, and processing for food manufacturers.
“Ashland’s specialty ingredients are a strategic addition to our existing portfolio,” said Aaron Lee, global vice president of Health & Nutrition for Univar Solutions. “We’re excited to broaden our cellulose ether offerings across EMEA, especially as the demand for alternative and plant-based proteins continues to accelerate in the nutrition space. Foodology by Univar Solutions is here to help customers succeed with the support of our global distribution network. We’re excited to build a strong partnership that brings consistency and growth while working together to spark new ideas in food and beverage.”
The new partnership covers a range of products, including methylcellulose (MC), hydroxypropylmethylcellulose (HPMC), carboxymethylcellulose (CMC), hydroxypropylcellulose (HPC), ethylcellulose (EC), and PVPP. In today’s food and beverage manufacturing, cellulose ethers play a versatile and functional role in next generation applications serving diverse markets, including vegan foods and beverages, plant-based meats, and gluten-free bakery products.
“This new alliance between Ashland and Univar Solutions will provide significant value to our customers through enhanced product availability, faster delivery, specialized expertise, and improved support services partnerships,” said Alessandra Faccin Assis, senior vice president and general manager life sciences and intermediates for Ashland. “Our products offer an array of functional benefits enabling groundbreaking advancements in food and beverage innovation and performance. We’re excited to bring ingredients to food manufacturers in EMEA aiming to meet the evolving health, convenience, and quality expectations of their products.”
With insight into global food and beverage trends, Foodology by Univar Solutions delivers the quality ingredients that customers need to stay ahead of evolving consumer tastes, helping them create innovative, trend-forward recipes that resonate. Backed by Foodology’s technical expertise and state-of-the-art Solution Centers, including a flagship test kitchen in Essen, Germany, the companies are excited to collaborate on launching innovative food and beverage products and delivering sustainable, nutrition-focused solutions worldwide.
See how Foodology by Univar Solutions is helping today’s brands elevate the culinary experience and shape the future of food. Discover how Ashland’s cellulose ethers and PVPP can drive innovation in the food and beverage market.
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