Market Insights & Investment Strategies

Nationwide Program Helps 830K+ Agents Sell New Construction Homes

Real estate agent reviewing construction home listings on a tablet.

Mortgage Rates Fall, Builders Incentivize Buyers, and Builders Update Equips Agents with No-Cost and Advanced Training to Meet Rising Demand

With mortgage rates declining and builders offering some of the most aggressive buyer incentives in years, the new construction housing market is presenting unprecedented opportunities. For the first time in years, purchasing a new home is less expensive that purchasing a resale home. From thousands of dollars in closing cost assistance to complimentary design upgrades, builders are working to move inventory quickly and attract motivated buyers. Now is the time to Pre-Register for this course to make sure you are the agent that buyers seek to help them purchase their new home.

To help agents take full advantage of these conditions, BuildersUpdate.com, the nation’s leading platform for new home construction listings and patented agent resources, is launching a no-cost training course for its 830,000+ registered real estate agents. Available this week, the course equips agents with the insights, tools, and strategies needed to confidently guide clients through the process of purchasing new construction homes.

For professionals looking to specialize further, BuildersUpdate.com is also introducing an extended advanced course designed for agents serious about making new construction a core part of their business. The advanced program provides in-depth training on sales strategies, builder relationship management, and methods for developing a consistent pipeline of new home clients.

“This is a unique moment in the housing market,” said Bill Gaul, CEO, Builders Update. “Falling rates, aggressive builder incentives, and agent training at both introductory and advanced levels are creating the strongest new construction opportunity we’ve seen in years. Agents who are prepared and trained will thrive.”

Both the no-cost and advanced courses emphasize practical knowledge, including navigating financing options, identifying and leveraging builder incentives, and managing construction timelines. The initiative is designed not only to help agents deliver greater value to their clients but also to strengthen long-term partnerships with builders nationwide. Register now for this course and be prepared to help prospective buyers looking to capitalize on this perfect storm of pent up demand with your new home construction specialist certification.

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