Innovative hospitality leader unveils 28-flexible stay units in downtown revitalization project with Weston Urban
Placemakr, a flexible-use hospitality and multifamily operator, today announced the launch of its newest property in San Antonio, The Continental, powered by Placemakr. Launching in partnership with Weston Urban, this property will be a part of the new Continental Block Development, breathing new life into one of San Antonio’s architectural gems, transforming the historic Continental Hotel into 28-cutting edge, furnished apartment units for short-term hospitality stays. Guests can now book these apartment-style accommodations, with studio and one or two-bedroom units available for stays beginning in March.
The Continental, powered by Placemakr is the first phase of Weston Urban’s ambitious 1.9-acre redevelopment project to open, which includes 290 mixed-income housing units and 22,000 square feet of retail and commercial space. This project dovetails into the nearby University of Texas at San Antonio downtown campus expansion and recently completed San Pedro Creek restoration, all of which are injecting new vitality into the downtown area.
“Being a part of this restoration project with Weston Urban is exciting for us at Placemakr because it gives us the opportunity to bring an innovative concept into an iconic historic building,” said Jason Fudin, CEO and Co-founder of Placemakr. “This launch is set to rejuvenate not just only the building itself, but the entire surrounding area, enabling guests and residents to get the most out of this super cool neighborhood in San Antonio.”
Weston Urban announced the commencement of the Continental Block Development in August of 2023 with plans to renovate two historic buildings alongside a new construction 16-story residential building. Placemakr’s signature blend of home and hospitality will enable guests to fully immerse themselves in an authentic San Antonio experience at The Continental, powered by Placemakr, integrating local comforts with hospitality services.
“With The Continental we’re looking to restore something special to our community that will feel like a natural fit,” said Randy Smith, CEO and Co-founder at Weston Urban. “We’re excited to partner with Placemakr to bring this historic building back to life and offer a unique style of flexible living in downtown San Antonio.
Those interested in booking a stay at The Continental, powered by Placemakr can visit https://www.placemakr.com/locations/san-antonio/the-continental. Placemakr looks forward to continuing to announce additional property openings throughout 2025, stay tuned for additional locations at https://www.placemakr.com/
Discover the latest trends and insights—explore the Business Insights Journal for up-to-date strategies and industry breakthroughs!
