Marketing, Advertising & BrandingNIQ Unveils Framework Revealing Billions Lost to Say–Do GapBusiness WireFebruary 2, 2026February 3, 2026 by Business WireFebruary 2, 2026February 3, 2026013 The new global framework quantifies the disconnect between consumer intent and real‑world buying behavior, unlocking powerful paths to reclaim volume and fuel growth NielsenIQ (NYSE:...