Ad campaign emphasizes rapid skills acquisition for adult learners and the University’s commitment to workforce-aligned education
University of Phoenix has launched a national ad campaign spotlighting its innovative, skills-mapped curriculum designed to equip adult learners with career-relevant skills in a matter of weeks—not years. Employers have increasingly been prioritizing skills to improve job performance and drive talent development.
Reinforcing the commitment to supporting career-focused adult learners, University of Phoenix includes a key item in its Student End-of-Course Survey to better understand how quickly students are able to apply what they learn. The prompt, “I earned skills in my course that I can put to use right away,” has received more than 92,000 responses, with an average rating of 9.2 (out of 10) by respondents.
“The goal in capturing these data is to better understand students’ perception of the immediate value of their coursework,” shares Nick Williams, Ed.D., director, Assessment Systems and Technology.
Eve Krahe Billings, Ph.D., dean of Academic Innovation & Evaluation, considers how the positive responses fit into other metrics across the University’s career-focused ecosystem, including Career Navigator use. “These results align with other high-performing, career centered indicators across the institution, further supporting the University’s dynamic connection between academic excellence and real-world application. University of Phoenix adult learners are empowered to identify, demonstrate and plan around the skills they are acquiring in their coursework.”
Central to the ad campaign is a video titled “Tortoise and Hare,” which illustrates how students can acquire and leverage career-relevant skills quickly throughout their academic journey. The video reinforces the University’s position that education should deliver value early and often—not just at the point of graduation.
To ensure its programs remain aligned with workforce needs, University of Phoenix works with labor market researchers including Lightcast, formerly Emsi Burning Glass, programmatic accreditor standards and guidelines, industry advisory council insights, and faculty expertise from those who work in the fields they teach. Students’ progress in demonstrating skills is made visible through their individual Skills Profile located within the Career Navigator.
Discover the latest trends and insights—explore the Business Insights Journal for up-to-date strategies and industry breakthroughs!
