Shore announces formation of Technology Advisory platform through the combination of CXponent, Ascenda, Trace Advisors, and White Oak Solutions
Shore Capital Partners (“Shore” or “Shore Capital”) is pleased to announce the formation of its Technology Advisory platform through partnerships with CXponent, Ascenda, Trace Advisors, and White Oak Solutions. The combined expertise of these firms under one unified organization establishes a national platform dedicated to helping clients simplify the technology decision making and purchasing process.
Together, CXponent, Ascenda, Trace Advisors, and White Oak Solutions offer a comprehensive suite of technology brokerage and consulting services by partnering with organizations to design IT roadmaps, guide vendor selection, oversee implementations, and provide ongoing account management across a wide range of software and services ecosystems. With deep industry knowledge, diverse supplier relationships, and a consultative, high-touch approach, the platform is uniquely positioned to guide clients through the complexities of today’s rapidly evolving digital landscape.
“Our vision is to create a category-leading technology advisory business that combines the scale and technology integration capabilities of a national platform while maintaining the client-first focus and entrepreneurial motivation of a local partner,” said Joe Rice, Founder and CEO of CXponent, who will lead the platform. Corporate and Revenue focused investments will be made under the CXponent platform, while local brands and relationships will be maintained. “With Shore Capital’s support, we will empower the top entrepreneurs in our space to expand their technology expertise, reach, sales support, and service offerings for the benefit of their clients and employees.”
To support this vision, Shore has assembled an experienced Board of Directors led by Brad Morehead, Partner and Head of Business Services at Shore Capital. “This is a space we know well and where we have a strong track record of growing technology services platforms,” said Morehead. “We deeply align with this team on vision, values, and the future of the industry, and believe now is the right time to create a market leader in a growing and fragmented sector.”
CXponent’s growth strategy will focus on strategic acquisitions, broadening service offerings, and strengthening client relationships. A key pillar of this strategy includes building a best-in-class sales organization and positioning the platform as the preferred partner for business owners and top sales talent.
“The technology advisory market presents a powerful opportunity to apply the Shore playbook,” said Matt Sweeney, Partner at Shore Capital. “We’ve had great success helping entrepreneur-led businesses scale in fragmented industries, and this platform has the people, structure, and model to become the partner of choice for entrepreneurs looking to join a collaborative network of industry leaders.”
Shore is actively pursuing partnerships with technology advisory firms that share the platform’s commitment to exceptional service and scalable long-term growth. Business owners interested in investing in their growth through a partnership are encouraged to reach out to learn more and connect with the platform’s leadership team.
