Edulog, a pioneer in student transportation software for K-12 school districts, announced it has received a strategic growth investment from Serent Capital, a growth-focused private equity firm that partners with founder-led, B2B SaaS and technology companies.
For nearly 50 years, Edulog has grown from introducing one of the first algorithmic bus routing systems in North America to serving thousands of school districts across the U.S. and Canada. The software solutions are designed to enhance student safety, improve operational efficiency, and reduce transportation costs.
“Our mission is to help school districts make the most of their resources. With Serent’s backing, we can broaden our reach to even more districts and families across the country, and continue to lead the industry in innovation,” said Dr. Hien Nguyen, who founded Edulog in 1977.
In addition to expanding Edulog’s presence, the investment will support new developments in its cloud-native platform, Athena. “We’ve always been driven by innovation, and this partnership gives us greater capacity to strengthen the tools that districts rely on to manage student transportation,” said Sam Bull, CEO. Upcoming developments in Athena’s roadmap include expanded optimization capabilities and enhanced user dashboards, parent engagement features, and driver tools.
As part of the investment, vertical SaaS executive Perry Turbes will join Edulog’s Board of Directors as Executive Chair through Serent’s Operating Executive Director (OED) program. The OED program pairs experienced former CEOs with portfolio companies to provide strategic guidance and hands-on support. Turbes brings deep operational expertise and will work closely with the team to help scale the business and advance its mission.
“Edulog has already made a meaningful impact in K-12 transportation,” said Dexter Hopen, Partner at Serent Capital. “We are committed to providing resources that will support their continued growth and success.”
The addition of Edulog marks Serent Capital’s ninth K-12 edtech investment, reflecting a strong track record of founder-led partnerships. Macquarie Capital served as Edulog’s exclusive financial advisor in the transaction. Terms of the transaction were not disclosed.
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