Interest in climate-smart dining is rising, particularly among younger generations—but foodservice operators aren’t moving at the same pace as eaters. New research from BITE: Building Impact Through Eaters and Datassential—drawn from surveys of 1,506 U.S. consumers and 400 food service operators across segments including restaurants, college & university, healthcare, business & industry, and K-12—explores where expectations align, and where opportunities exist for foodservice operators to meet eater demand.
Join experts from BITE and Datassential on March 18 at 2 PM CT for the webinar “Closing the Gap: Eater and Operator Perspectives on Sustainable Dining,” where they will share key findings from the second year of this multi-year study and highlight practical insights to help operators respond to evolving consumer expectations.
The research shows that consumers—especially Gen Z and Millennials—increasingly expect climate-smart options when dining out, fueling growing interest in plant-forward meals, sustainably sourced ingredients, and new food experiences. At the same time, operators are navigating real challenges such as menu adaptation, pricing strategies, and building confidence among cooks and chefs.
This year’s findings highlight a growing opportunity for restaurants and foodservice operators to respond to changing demand while strengthening customer loyalty and staying competitive.
The webinar will explore:
- Emerging trends shaping climate-smart dining
- How younger generations are influencing food culture
- Where eater demand is outpacing industry adoption
- Practical strategies operators can use to respond to evolving customer preferences
Aligning foodservice offerings with how diners aim to eat isn’t just good for the planet—it’s smart business.
Register now for this critical webinar.
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