RelPro’s latest data integration with Bombora gives RelPro 8x the Buyer Intent signal coverage compared to competitors.
RelPro, the fast-growing business development and relationship management solution for Financial & Professional Services, announced today it has partnered with Bombora, Inc., a leading provider of B2B data that includes enhanced Buyer Intent insights. This latest data integration brings Bombora’s industry-leading Company Surge® Intent data into the RelPro platform. When combined with other data sources already available in RelPro, this delivers RelPro users 8x the volume of Buyer Intent signals available from other Sales Intelligence providers.
Bombora’s Company Surge® Intent data, derived from its one-of-a-kind Data Cooperative, aligns marketing and sales teams by identifying accounts actively researching specific business topics and the intensity of that research relative to a historical, account-specific baseline. Go-to-Market teams can use this data to prioritize GTM motions and to shape content and messaging personalization.
RelPro’s Buyer Intent signals, including the integration of Company Surge Intent data, enable B2B business development and relationship management professionals to identify companies actively searching for specific financial products and professional services. These actionable insights, combined with RelPro’s accurate company and contact intelligence, enable users to:
- Find businesses in target markets actively searching for Financial products and Professional services to build prospect and decision-maker lists.
- Launch targeted marketing and outreach campaigns quickly and confidently.
- Identify at-risk clients requiring relationship engagement.
- Hold more productive, relevant, and timely meetings with data-driven insights.
For RelPro President Raaj Rajmangal, the partnership signals RelPro’s continued drive to provide actionable insights through its Sales Intelligence solutions. “Our mission is to deliver valuable and actionable insights to our clients. With Bombora’s Buyer Intent data integrated into the RelPro platform, we can provide Financial & Professional Services businesses with even more specific intelligence to efficiently identify prospects and actively engage with their clients.”
“The journey of your prospects and customers is always evolving, and so are the strategies you use to reach them,” said Mark Connon, Bombora CEO. “By integrating Bombora’s Intent data directly into RelPro’s platform, businesses can identify and engage key accounts precisely when they’re actively searching for solutions. This partnership exemplifies our belief that data delivers maximum value when seamlessly embedded in existing workflows and tools.”
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