Strategic investment in capital equipment supports vehicle production growth, expanded accessories, and long-term asset value
Recreatives Industries, Inc. (OTC: RECX) (“Recreatives” or the “Company”), the manufacturer of the legendary MAX 6×6 Amphibious All-Terrain Vehicles, today announced that it has secured funding for the purchase of advanced manufacturing equipment, including a 3kW fiber laser cutting system and a custom-built CNC press brake to RECX’s requested specifications, as part of its continued investment in company-owned capital assets and in-house production capabilities.
The equipment is being manufactured by HARSLE, a global supplier of CNC metal fabrication machinery, and is being purpose-configured to support efficient in-house production of MAX vehicle frames, structural components, accessories, and attachments.
This announcement follows the Company’s recent transition to in-house welding operations, further advancing its vertical integration strategy and strengthening control over quality, costs, and production timelines.
“This investment represents a major step forward in how we scale our product line,” said Andrew Lapp, CEO of Recreatives Industries. “By securing funding and investing directly into laser cutting, press brake forming, and in-house welding, we are building long-term manufacturing assets that support increased vehicle production; new vehicle model, accessory, and attachment offerings; and improved cash flow as volumes grow.”
The addition of this equipment is expected to:
- Increase vehicle production throughput
- Improve gross margins through tighter cost control
- Reduce reliance on third-party fabricators
- Shorten lead times and improve scheduling predictability
- Enable expanded offerings of new vehicle models, accessories, attachments, and modular components
Management believes that internalizing cutting, forming, and welding operations allows the Company to better align capital expenditures with long-term asset growth while creating operational leverage across the MAX product lineup.
HARSLE is recognized globally for its focus on precision engineering, heavy-duty machine construction, advanced CNC control systems, and the ability to custom-configure equipment for specific manufacturing requirements. The Company selected HARSLE based on its proven performance in demanding production environments and its ability to support RECX’s specialized fabrication needs.
This capital investment supports Recreatives Industries’ broader strategy of modernizing its manufacturing operations while positioning the Company for expanded dealer distribution, new product launches, and long-term shareholder value creation.
To receive frequent updates, follow Recreatives Industries, Inc.:
On Facebook: facebook.com/maxatv
On X (formerly Twitter): x.com/recreativesind
MAX Mailing List: maxatvs.com
To learn more about MAX ATVs and for general inquiries, visit www.maxatvs.com or contact 1-800-255-2511.
Discover the latest trends and insights—explore the Business Insights Journal for up-to-date strategies and industry breakthroughs!
