New functionality empowers title & escrow professionals to create highly personalized closing experiences, delight clients, and stand out from the competition.
Qualia, the leading digital real estate closing platform, today announced the next evolution of Qualia Connect, transforming the product into a branded, multi-channel communications platform for personalized real estate closings. Part of the overall Qualia ecosystem, the new Connect is more than a document portal; it unifies people and processes on a single, secure platform, enabling title & escrow professionals to deliver personalized client experiences at scale.
The real estate industry faces pressure to meet elevated consumer expectations for highly personalized, mobile-first experiences. Clients now demand instant access to information and the flexibility to manage tasks across any channel, including email and text. Recognizing this shift, Qualia has evolved Connect from its original vision as a secure portal to a comprehensive communications platform that addresses the modern challenges of the closing process, including portal fatigue and the need for greater differentiation. Notably, new capabilities allow title & escrow professionals to communicate with clients through their preferred channels.
“Our customers told us they need to deliver a more modern, personal closing experience to differentiate, compete, and grow,” said Charlotte Brown, Vice President of Product & Design at Qualia. “We reimagined Connect to not only meet their evolving needs but also provide a true competitive advantage. Connect empowers title & escrow professionals to automate manual tasks, reduce friction, and focus on what matters most: delivering a best-in-class service and building client relationships.”
The enhanced Qualia Connect introduces powerful new features designed to boost efficiency, security, and personalization. Magic Links provide instant, secure access to requests and documents, eliminating the need for clients to remember a username and password. Qualia Texting, available in October 2025, allows professionals to engage with clients via SMS, the preferred communication channel, directly from the Qualia platform. This allows for a tailored contact strategy that lets title & escrow professionals meet their clients where they prefer to communicate.
Building a strong, recognizable brand is critical to any company. In the world of title & escrow, branding is also an important tool for building trust with homebuyers, sellers, and real estate agents. With this in mind, title & escrow companies can now customize Connect with their own logo and brand colors, reinforcing their brand, building client trust, and ensuring the title & escrow company’s value is always front-and-center.
“We’ve always loved Connect for its ease of use and the additional layer of security it provides for our clients. Being able to automate the flow of information into Qualia Core has helped our team save time and avoid a lot of miskeys,” said Tim Jamison, Chief Operating Officer, BesTitle Agency, Inc. “Now with the launch of Qualia Texting, we’re going to be able to directly communicate with anyone on an order. Getting messages to them quickly via SMS will be game changing. It’s going to make our lives so much easier.”
In keeping with Qualia’s commitment to deliver cutting-edge technology, Connect also incorporates AI-powered capabilities to extract data from messages and automatically generate appropriate email responses, reducing time-consuming administrative work. These automations free teams to focus on client service and strategic operations rather than manual data entry.
The new Connect is built upon a decade of security-first innovation, delivering a holistic solution that protects businesses, simplifies operations, and ensures an efficient closing experience. By centralizing communication and leveraging intelligent automation, Connect gives title & escrow professionals the indispensable tools needed to thrive in the modern real estate landscape, and turn satisfied clients into loyal advocates.
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