Primerica, Inc., a leading provider of financial products and services in the U.S. and Canada, will kick off the new year on Jan. 7-8 with a virtual gathering of more than 1,000 of its top field leaders, the largest senior leadership gathering in the company’s history.
“In 2025, more than 151,500 1 life-licensed insurance representatives served middle-income families across North America, helping them to work toward achieving their financial goals. We issued nearly $112 billion in term life insurance, bringing coverage in force to a record $968 billion. Most importantly, we paid more than $1.8 billion in death claims, providing critical support to families when it mattered most,” said Glenn J. Williams, CEO of Primerica. “That same focus on long-term security helped clients invest nearly $15 billion toward their future, pushed assets under management to a record $128 billion and helped families access more than $665 million in mortgages to manage debt or buy a home2.”
As part of the company’s continued drive to expand its distribution capabilities, over 360,000 new representatives were recruited throughout 2025, resulting in over 48,500 new life-licensed representatives. The company also ended the year with over 2,400 newly securities-licensed representatives, bringing the company’s total number of licensed securities representatives to over 25,600.
1 All production results contained herein are preliminary.
2 Total mortgage origination volume includes mortgages in the United States and Canada. A representative’s ability to market mortgage products is subject to state and federal licensing requirements. U.S. Mortgage & Home Equity Loans: Primerica Mortgage, LLC, NMLS ID # 1723477 (https://nmlsconsumeraccess.org). EQUAL HOUSING OPPORTUNITY. Primerica Mortgage, LLC is a state licensed Mortgage Broker, with its headquarters office located at 1 Primerica Parkway, Duluth, GA 30099-0001. Phone Number: 1-855-357-1054. Mortgage products are offered through a contractual agreement between Primerica Mortgage, LLC and a third-party lender (U.S. only). For additional disclosures and a complete list of states where residential mortgage loans are offered, please visit https://bit.ly/PriMortgage. Mortgage Loans (Canada): Primerica does not deal in mortgages or debt consolidation lending. Primerica representatives make simple referrals to 8Twelve Mortgage Corp. and Rocket Mortgage Canada ULC (discontinued after June 2025) for mortgages and debt consolidation loans secured by residential real estate.
Explore the Business Insights Journal for up-to-date strategies and industry breakthroughs!
