Strategic United Arab Emirates Partnership Aims to Generate Recurring Revenue While Accelerating Mobile Electric Vehicle Charging Deployment in Rapidly Growing Middle East Market
Pioneer Power Solutions, Inc., a leader in the design, manufacture, service and integration of distributed energy resources, power generation equipment and mobile electric vehicle (“EV”) charging solutions, today announced that Pioneer eMobility, its e-Boost business unit, has signed a Memorandum of Understanding (“MOU”) with Savvy Charging Technologies, Ltd, an established and strategically positioned EV charging operator in the United Arab Emirates (“UAE”). This landmark agreement launches e-Boost’s new international franchise model and represents a major step forward in its global expansion into high growth international markets.
“As we discussed in our last earnings call just a few weeks ago, we are moving aggressively to capitalize on global fleet electrification and unlock new potential revenue streams,” said Nathan Mazurek, Chairman and CEO of Pioneer. “Our franchise model combines our e-Boost technology and proven operational playbooks with Savvy’s deep local market expertise and distribution capabilities. This partnership is designed to create a robust, fully compliant entry into the Middle East while generating recurring franchise revenue and other revenue-sharing opportunities beginning in 2026, positioning Pioneer for sustained success in a rapidly expanding market.”
The MOU establishes the framework for Savvy Charging to serve as a strategic partner and franchisee in the UAE. Savvy Charging holds vital local permits from authorities such as DEWA (Dubai Electricity & Water Authority) and established relationships across government, utilities, transportation and large fleet operators. The partnership will initially focus on localizing the e-Boost product line to meet accelerating fleet electrification mandates in the region. A core element of the MOU is the transfer of e-Boost’s technology to a Pioneer- and Savvy-designated manufacturing partner in a low-cost in-country or near-country zone, ensuring full compliance with UAE standards, lowering costs and leveraging Savvy’s deep local market expertise and supply chain capabilities.
The initial phase of the partnership focuses on the delivery of a paid pilot unit: the e-Boost G.O.A.T., a fully mobile e-Boost system integrated with a rugged Ford F-350 chassis. The pilot unit is scheduled for build and delivery in the first quarter of 2026. Upon receipt, Savvy Charging will conduct in-market compliance testing and demonstrate the system to fleet operators, showcasing e-Boost G.O.A.T.’s full capabilities, features and functionality. Savvy will also begin securing orders for additional e-Boost units, which are expected to be manufactured locally under a technology transfer agreement. This franchise model is expected to begin generating recurring revenue for Pioneer beginning in 2026 with the pilot, with additional revenue anticipated in 2027 from the rollout of the locally manufactured units and the scaling of Savvy Charging’s operations.
The UAE represents a critical first international market for e-Boost due to government mandates requiring 30% of all fleets to be electric by 2030, complemented by initiatives like Dubai Rapid Transit Authority’s 30% EV target. These policies are driving demand among large organizations such as the Dubai Taxi Corporation (DTC), which operates approximately 4,000 vehicles, and private fleet operators like Al Khurair (KABI). Savvy Charging’s mobile-Charging-as-a-Service (mC-a-a-S) model, similar to successful models like SparkCharge, Inc. in the U.S., facilitates rapid fleet scaling and positions e-Boost for high market penetration.
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