Partnership advances Osaic’s mission to deliver holistic advice and protect client well-being at every stage of life
Osaic, Inc. (“Osaic”), one of the nation’s largest providers of wealth management strategies, announced that it has selected Carefull as its official financial safety partner, making Carefull’s fraud, scam and family financial protection tools available to Osaic’s entire advisor network.
The partnership supports Osaic’s mission to deliver holistic, client-centered financial guidance and underscores its commitment to protecting families during life’s most important financial moments. By making Carefull’s AI-powered financial safety platform available, Osaic equips advisors with new tools to help protect clients from scams, fraud and financial mistakes while strengthening the multigenerational relationships that drive long-term client success.
“Partnering with Carefull aligns with our commitment to helping our financial advisors improve their overall value proposition, protect their clients and boost opportunities for business growth,” said Clayton Chandler,chief data and analytics officer of Osaic. “As scams, financial exploitation and AI-based fraud become increasingly sophisticated, providing advisors with tools that intervene sooner is transformative and enhances the lives and legacies of their clients.”
Carefull also reinforces Osaic’s “Moments That Matter” campaign by enabling advisors to be present for clients during the life-defining events when trust is essential—from the first sign of suspicious activity to supporting families navigating caregiving responsibilities. With alerts, behavioral monitoring and collaborative family tools, advisors can turn potential crises into opportunities to deepen client relationships.
“Financial safety is no longer optional, it’s fundamental to modern wealth management and financial planning,” said Todd Rovak, Co-CEO of Carefull. “Together, we’re protecting older adults, engaging the next generation, strengthening legacies and ensuring advisors can support clients through the moments that matter most.”
Osaic identified an urgent need for enhanced client protection as AI-driven fraud, social engineering scams and family financial caregiving challenges continue to rise. Older adults, in particular, face heightened exposure to romance scams, phishing attacks, identity theft and inadvertent financial errors. Risks that traditional systems often miss.
With more than $124 trillion in wealth expected to transfer by 2048, Carefull’s features, including its LegacyKit and Trusted Contacts system, help advisors connect with heirs, deliver value beyond portfolio management and build long-term family continuity.
“Carefull’s approach stood out because it delivers oversight without overreach,” added Chandler. “Its AI doesn’t just look at transactions—it understands the behavioral patterns that define a client’s financial life. That’s the kind of intelligence needed to support families at every stage.”
