Business Insights

Ooma Wins Ellies Award for Leadership in POTS Replacement

Ooma, Inc., a provider of advanced communications services for businesses and consumers, today announced that Elevator World magazine, the leading media voice in the vertical transportation industry, has announced that Ooma AirDial® POTS replacement solution is the winner of the 2025 Ellies award in the category of Best Communication System Supplier.

The Ellies awards, presented last month at the National Association of Elevator Contractors show in Houston, honor North American vertical-transportation industry businesses that “go above and beyond for their customers, employees, communities and the industry as a whole.”

Replacing Plain Old Telephone Service (POTS) is crucial for elevator operators because the analog copper-wire lines that connect many elevator emergency phones are being phased out, while monthly rates skyrocket and reliability declines.

Ooma AirDial (https://www.ooma.com/airdial) is a turnkey POTS replacement solution that brings together hardware, software, connectivity and remote management in a single-vendor package, along with the option for white-glove professional installation.

Ooma AirDial offers a unique, patented form of MultiPath technology that supports simultaneous wired and wireless connections to maintain emergency calls without interruption even if one of the two channels goes down mid-call.

“Elevator emergency phones are currently the leading use case for Ooma AirDial, making the Ellies award particularly meaningful,” said Jim Gustke, senior vice president of marketing at Ooma. “We worked hard to make AirDial a leading solution for replacing elevator POTS lines with clear cost savings, enhanced reliability and exceptional professional support. There’s no longer any reason for elevator operators to continue paying inflated monthly bills for POTS lines or run the risk of failed connections during emergencies.”