Offerd, the next generation of commercial real estate brokerage powered by data, technology, and AI, is pleased to announce the appointment of Joseph Pucillo as its new Chief Operating Officer (COO). A veteran sales and operations executive with over two decades of leadership in the real estate industry, Joe joins Offerd at a pivotal time of growth and innovation.
With an exceptional track record in scaling national brokerage teams and executing institutional acquisition strategies, Joe brings deep expertise to Offerd’s executive team. His previous leadership roles span industry-leading firms including Divvy Homes, Truehold, Amherst Residential, Keller Williams, and Realogy/NRT. His experience includes overseeing more than $3 billion in real estate transactions, building agent forces in the thousands, and delivering double-digit margin growth.
“Joe’s operational acumen and history of scaling performance-driven organizations are precisely what Offerd needs as we enter our next stage of national expansion,” said Travis Farese, Founder and CEO of Offerd. “His ability to lead high-growth teams and architect scalable systems aligns perfectly with our vision of building the most agent-empowering platform in commercial real estate.”
Joe’s accomplishments include:
- At Amherst Residential, growing acquisition volume from $800M to $3.2B in a single year by launching consumer platforms and off-market teams that secured 4,000+ homes.
- At Divvy Homes, doubling agent headcount and implementing a modern LMS-based onboarding system.
- At Realogy/NRT, leading a 1,600-agent sales force across 32 markets, generating over $70M in annual revenue with 30%+ margins.
Joe will be instrumental in advancing Offerd’s core mission: to empower commercial real estate brokers with superior economics, best-in-class technology, and real ownership opportunities. As COO, he will lead company-wide operations with a focus on scaling elite talent, streamlining agent enablement, and preparing the organization for long-term capital markets readiness—including future IPO positioning.
“I’m thrilled to join Offerd and contribute to a platform that’s redefining how commercial real estate brokerage is done,” said Joe Pucillo. “Offerd has the DNA of a modern, tech-forward brokerage and the vision to create real value for agents, clients, and investors. I look forward to helping lead this transformation.
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