Full-Stack IT Consolidation on Netcracker Digital Platform Will Help e& UAE Deliver an Omnichannel Customer Experience and Open New Revenue Streams
Netcracker Technology announced today at GITEX Global 2025 that it has achieved a production readiness milestone in the digital transformation program with e& UAE, the flagship telecom arm of global technology group e&, based on Netcracker’s innovative digital-native BSS solutions. Netcracker’s BSS supports e& UAE’s goals of leading in customer experience, maintaining technology leadership, strengthening cybersecurity and supporting sustainability.
The focus of this phase of e& UAE’s large-scale, complex IT transformation was to deliver value across the lead-to-order process and automate the fulfillment process for large enterprise customers. As a result of the program’s success, e& UAE can support end-to-end digital onboarding for new B2B customers and develop innovative and personalized products, creating a strong foundation for future advancements and aligning with applicable cybersecurity and data-protection standards.
The operator’s B2B customers will experience an enhanced digital journey, including an omnichannel experience across all touchpoints, more efficient customer care management, a real-time 360-degree view of the customer and multi-tenant support for future growth. e& UAE will realize numerous business benefits, including fewer billing queries, accelerated time to market, simplified customer touchpoints, automated service orchestration and fulfillment, support for a standardized open architecture and increased use of DevOps capabilities to reduce testing time.
The digital transformation program for e& UAE includes optimization of the operator’s product catalog, including CPQ, order capture and fulfillment, and creation of a centralized platform for managing over-the-top services. Netcracker has deployed its entire BSS suite, including Customer Journey Management, Customer Management, Product Management and Partner Management, along with Agentic AI capabilities.
“At e& UAE, we are committed to driving digital transformation that enhances customer experiences and streamlines our operations. Delivering end-to-end digital onboarding and automated fulfillment for our enterprise customers is a meaningful step in our BSS program. With Netcracker’s platform, we’re improving time to market and laying the groundwork for catalog-driven offers and consistent omnichannel care. This keeps our digital core agile and ready to scale the next wave of services,” said Marwan Bin Shakar, Acting Chief Technology & Information Officer at e& UAE. “Our ongoing partnership with Netcracker is set to reap rewards for us and our customers – and we are looking forward to more success as we continue on our journey.”
“It’s a great honor for us to be so closely associated with e& UAE and its vision of a digital society that provides more personalized and tailored services to its customers,” said Bob Titus, CTO at Netcracker. “Partnering on such a complex AI-driven transformation has been an extremely fulfilling endeavor, and we are excited to reach additional milestones going forward.”
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