Mindbody, the leading experience technology platform for the wellness industry, today announced it will offer more relevant ads to its membership community through a new partnership with Rokt. As the global leader in ecommerce unlocking real-time relevancy in the moments that matters most, Rokt’s AI-powered Brain will enable Mindbody to create a seamless customer experience on its app while also controlling the types of offers eligible to be displayed to members.
“Rokt’s technology enables us to deliver ad messaging that complements the customer experience rather than disrupts it,” said Alice Shen, Director of Strategic Partnerships and App Ecosystem for Mindbody. “This partnership reinforces our commitment to ensuring post-booking messages are relevant, non-intrusive, and thoughtfully curated. We continue to work closely with Rokt to identify brands whose offerings align with our customers’ interests and values.”
Rokt’s trusted, scaled network is expected to power more than 6.5 billion transactions in 2025 across thousands of leading ecommerce businesses. By partnering with Rokt, Mindbody will be able to offer ads that align with members’ interests, while unlocking additional revenue and driving engagement and loyalty.
“Mindbody is one of the top wellness platforms in the world, so we’re thrilled to support the company by bringing its members an elevated experience through tailored offers that truly resonate with them and their lifestyle,” said Ashley Firmstone, SVP, Global Enterprise Growth at Rokt. “Given the explosive growth of the wellness industry, this is the ideal moment for Mindbody to expand the ways it helps its members forge healthy habits outside of the fitness studio.”
The launch of the Mindbody partnership follows Rokt’s January announcement of its merger with leading customer data platform (CDP) mParticle to create an unparalleled offering that unlocks real-time relevance across ecommerce, advertising, and the customer experience. In 2024, Rokt saw revenues grow by more than 40% year over year to $600 million. The company also acquired AfterSell and launched ACE, its new generative AI tool that helps advertisers maximize their return on ad spend.
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