Digital Health, Technology & Innovation

Medscape Launches AI-Powered Clinical Precision for 13+ Million HCPs

Codeveloped with clinicians, Medscape AI is the first and only advanced AI reference tool powered by three decades of Medscape expertise, peer-reviewed literature, and real-time news insights – empowering HCPs globally with fast, accurate, and trustworthy medical insights.

Medscape, the leading global digital platform for physicians and healthcare professionals (HCPs), today announced the launch of Medscape AI – the first and only medical-grade Generative AI experience that integrates Medscape’s proprietary content, peer-reviewed literature, and real-time medical news to deliver timely, trustworthy, speciality-specific insights that support informed decision-making.

“As AI becomes essential to modern clinical practice, it not only needs to unlock unmatched value to our users, it must also meet the rigorous standards clinicians require: accurate, current, and evidence-based,” said Bob Brisco, CEO of Medscape’s parent company, Internet Brands. “Medscape AI delivers this and more. It cuts through the information overload plaguing healthcare professionals, synthesising evidence instantly to drive better patient outcomes. It’s clinical precision in your pocket – expert guidance that’s tailored to meet your exact query, grounded in evidence, and powered by Medscape’s human-validated compendium of medical expertise.”

Trusted Medical Intelligence

Medscape AI marks a transformation from a single search tool to a robust platform of integrated AI-powered solutions for HCPs. This shift emphasises integration, bringing together multiple AI capabilities designed to support clinicians in all aspects of their practice, beyond just search, making the evolution substantial and future-oriented with exciting developments to come.

Among the proven benefits of Medscape AI:

  • Reliability: Clinically Vetted Sources, Transparent By Design
    • Built on both Medscape’s trusted proprietary content and evidence from 400+ of the most prestigious peer-reviewed journals across a wide range of specialities — spanning oncology, cardiology, dermatology, internal medicine, and beyond — with no unverified material from the open internet
    • AI responses are traceable, transparent, and supported by citations
  • Recency: Always Current and Continuously Updated
    • Integrates verified real-time news, research updates, and guideline changes
    • Daily and weekly editorial oversight ensures outputs reflect the latest evidence
  • Relevance: Aligned to Practice and Patient Care
    • Jointly built with practicing clinicians to bridge the gap between AI innovations and clinical reality
    • Synthesised insights tuned to each speciality, workflow, and clinical context
    • Guidance supports differential diagnosis, treatment decisions, and next-step care
    • Integrated across the Medscape experience, including the industry-leading Medscape newsreader and point-of-care decision support tools
  • Time-Saving Clinical Efficiency
    • Digestible, actionable responses free up clinicians to focus more on patient care and less time searching and reviewing literature

“The things I am looking for when I’m interacting with tools like this are reliability and verifiability – having verifiable information increases my ability to trust what I am seeing,” said F. Perry Willson, MD, MSCE, a nephrologist at Yale New Haven Hospital. “Everything that Medscape AI says is going to be tied back to something that you can click on and see the primary source. A model like this saves me time, which means I have more time to take care of my patients, and get home and spend time with my family.”

Medscape AI is built for global healthcare, free to all 13+ million Medscape members, available in any language, in any country, and in any clinic. The platform will continue to evolve, with even deeper personalisation and other new features launching regularly through 2026.

“I’ve been using Medscape for nearly three decades, since medical school. The global launch of Medscape AI puts clinicians at the forefront of innovation,” said Dr. Kevin Fernando, FRCGP FRCP Edin. FAcadMEd MSc Diabetes. “Rapid access to trusted, human-validated expert content will improve clinical practice and elevate patient care for me and my colleagues across Europe and beyond.”

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