Multimillion-dollar Latina-owned beauty brand Nopalera lands significant retail milestones
L’ATTITUDE Ventures, the largest Latino-focused early-stage venture capital fund investing in Latino(a) entrepreneurs, today celebrates the growth and international expansion of Nopalera, a San Antonio-based, multimillion-dollar premium beauty and lifestyle brand founded by Sandra Velasquez honoring her Mexican heritage.
Founded in 2020, Nopalera describes itself as a “modern Mexican lifestyle brand made for the modern beauty explorer.” The company’s bold fragrances transport customers to the heart of Mexico City, offering unique hydration while inviting exploration of shared cultures and creativity.
Since its launch, Nopalera products have been featured on Amazon, as well as high-end retailers such as Nordstrom and select boutiques. Most recently, the brand expanded to major beauty retailers, including Ulta Mexico, Costco, MECCA in Australia, with plans to enter the Middle East later this year.
The recent Nopalera partnership with Chocolate Ibarra, an iconic chocolate brand from Jalisco, Mexico, created a limited-edition candle blending the scents of cinnamon, orange peel, dark cacao, Mexican vanilla bean, toasted almond, and brown sugar—a tribute to Mexican heritage.
Nopalera is part of a growing wave of Latina-owned businesses contributing to the U.S. economy. According to the Latino Donor Collaborative’s U.S. Latinas Overview report, Latinas drive entrepreneurial growth, with Latina-owned businesses outpacing those owned by both white women and men.
The guidance of L’ATTITUDE Ventures has been key to Velasquez’s entrepreneurial journey.”Nopalera’s global expansion reflects the high demand from customers,” said Velasquez. “With the support of L’ATTITUDE Ventures, we unlocked new growth opportunities by showing the world the beauty of Mexican culture.”
