Upcoming ISG Provider Lens® reports will cover providers helping telecom and media enterprises shift from siloed operational systems to unified digital platforms
Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm, has launched a research study examining service providers to the telecom and media industries that are integrating AI, automation and flexible system architectures to help clients meet evolving customer demands.
The study results will be published in a series of comprehensive ISG Provider Lens® reports, called Telecom, Media and Entertainment Industry Services and Solutions, scheduled to be released in December 2025. The reports will evaluate providers offering strategic advice and enablement services, next-gen IT services for telecom and media enterprises, integrated platform solutions, industrial edge connectivity and supply chain management services.
Enterprise buyers will be able to use information from the reports to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients.
Telecom, media and entertainment enterprises are prioritizing data-driven insights and personalization to enhance user engagement. Modernization of legacy systems through integrated, cloud-native service platforms is accelerating time to market for network services. Providers are facilitating these initiatives with strategic advice and IT and process outsourcing services. Providers’ advanced analytics and service creation and delivery capabilities, including functions enhanced with generative AI, enable enterprises to update and adapt their offerings.
“Telecom, media and entertainment enterprises are shifting toward personalization and immersive experiences, leveraging extensive data insights,” said Iain Fisher, director at ISG. “Real-time analytics, cloud technology and AI are essential to enhance user engagement and satisfaction.”
ISG has distributed surveys to more than 200 service providers to the telecom, media and entertainment industries. Working in collaboration with ISG’s global advisors, the research team will produce six quadrants representing the services and solutions that enterprises in these industries are buying, based on ISG’s experience working with its clients. The six quadrants are:
- Strategy and Enablement Services, evaluating providers offering strategic advisory services. Providers support enterprises carrying out transformations by offering business strategies and guidance in mergers and acquisitions and technology modernization to optimize growth, efficiency and monetization.
- Telecom — Managed and Next-Gen IT Services,assessing providers delivering advanced IT outsourcing and engineering solutions for telcos. The providers are assessed on their ability to deliver IT services, optimize business processes, integrate AI, comply with regulations and foster innovation through agile methodologies and partnerships.
- Integrated OSS/BSS/CX Platform Solutions, covering providers of integrated OSS/BSS/CX platform solutions for telecom operations. These solutions use flexible, cloud-native software stacks in dynamic service creation, fraud detection and zero-touch assurance, enabling scalable global deployments.
- Connectivity Hardware and Industrial Edge Solutions, evaluating providers offering specialized hardware and software solutions for industrial-grade connectivity and private 5G deployments. The providers are evaluated on their ability to deliver robust, purpose-built edge and connectivity solutions with AI integration.
- Media and Entertainment — Managed and Next-Gen IT Services, assessing providers delivering comprehensive IT and cloud services to media and entertainment enterprises. Providers efficiently manage data, ensure robust back-end systems and create personalized experiences using cloud services, analytics and AI.
- Content Supply Chain Management Solutions, covering providers that orchestrate end-to-end media processes across digital and linear platforms, enhancing content management and distribution efficiency. The providers are assessed on their ability to offer scalable, AI-driven content supply chain solutions.
Geographically focused reports from the study will cover the global telecom, media and entertainment industries and examine products and services available globally and in EMEA and North America. ISG analyst Yash Jethani will serve as author of the reports.
A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as telecom, media and entertainment industry service and solutions providers can contact ISG and ask to be included in the study.
All 2025 ISG Provider Lens® evaluations feature expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG’s continuous CX research. Enterprise customers wishing to share their experience about a specific provider or vendor are encouraged to complete this online survey. Participants will receive a copy of this report in return for their feedback.
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