HiSET®, the trusted High School Equivalency (HSE) program, has unveiled its refreshed brand identity and redesigned website. This transformation underscores the HiSET commitment to opportunity, accessibility, and lifelong learning.
As part of the PSI and ETS family, the rebranding initiative brings HiSET into visual and strategic alignment with these global leaders in assessment and educational research. The cohesive brand evolution not only reflects the HSE Program’s current impact but also positions it for a future of deeper community engagement and continued growth.
“This brand refresh is much more than a new look,” said Tanya Guerrero Haug, Vice President, HiSET. “It is a powerful signal to our learners, educators, and partners that the HSE Program community is here to support every step of the journey. From achieving a High School Equivalency to pursuing licensure, certification, and beyond.”
The redesign process included important input from HiSET team members who work most closely with test takers, educators, and advocates. These insights ensured that the new brand remains relevant, modern, and deeply connected to the needs and aspirations of the communities the HSE Program serves.
The updated visual identity maintains HiSET’s signature orange, a bold symbol of energy and forward momentum, while introducing a modernized logo and refreshed supporting color palette. The new website offers a more intuitive and informative experience for test takers, educators, and partners seeking resources and pathways to success.
The HSE Program’s alignment with PSI and ETS also reflects a shared focus on social impact. Many test takers who earn their HSE through HiSET go on to pursue professional licensure or certification through PSI, creating a seamless journey of personal and professional advancement.
Looking ahead, the new brand will support HiSET’s mission to reach and empower more learners across the country. It reinforces the HSE Program as more than a test. It is a community, a network of support, and a gateway to opportunity.
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