UP THERE, EVERYWHERE, is stronger than ever, achieving an impressive 37% revenue growth in 2024 and reaching a turnover of more than 11 MEURO. One of the underlying strengths are long customer relationships. In 2024, 73% of UP’s revenue was generated from customers that had been with UP longer than two years. This stable customer base is evidence of our ability to build sustainable relationships and deliver great value.
“We have a strong trajectory, both from a retaining and winning new customer perspective but also financially,” explains Lawrence Masle, CEO of UP THERE, EVERYWHERE. “This success reflects our strategic focus on client service and account growth, positioning us for sustained long-term success.” He continues, “Companies looking to scale globally face a dilemma: stay local with agencies that lack international reach or pay premium fees for traditional global networks. UP THERE, EVERYWHERE changes the game by delivering world-class branding, content, and digital marketing – without the unnecessary overheads.”
Strategic Initiatives Driving Growth
The real turning point? In 2024, UP launched a focused initiative with our key Account Directors, securing long-term pillar accounts across multiple sectors and regions. This strategy has cemented our stability and expansion, ensuring we continue to scale without compromising on quality. With hubs in Stockholm, London, New York, Hamburg, and Shanghai to name a few, we combine local strategy with global execution – helping brands like Jenoptik, Diaceutics, Noah Medical, LinkedIn, Harrods and more, to grow without any boundaries to the type of services required at any given point in time.
“The traditional full-service agency is dead for a number of reasons,” says Kate Adams, Head of UP UK and global COO. “For one, it is cost prohibitive to try to employ all competencies needed to provide a full-service offering. Clients are smart and won’t pay for all the overhead that larger agencies bring, so there is a niche for agencies like UP that can provide fully integrated high-quality services, globally and at better value”.
Growing Success, Growing Impact
Beyond business, we are committed to making a difference. Through our partnership with Evertreen, we are actively planting trees to fight climate change, restore ecosystems, and support communities worldwide. With our Swedish roots deeply connected to nature, this initiative is the perfect way to give back.
As UP continues to grow, one thing remains constant: our commitment to pushing boundaries, delivering results, and proving that the future of global marketing isn’t built in a vacuum – it’s everywhere.
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