The Course Helps All Employees in Organizations to Write with Clarity, Speed, and Purpose For Greater Impact—With An Option to Leverage AI for Even Better Results
FranklinCovey (NYSE: FC), the premier organizational performance partner, announced today the launch of its new course, Writing for Results™: A Practical Framework for Effective Writing. The new course is designed to help all employees in organizations to write with clarity, speed, and purpose for greater impact—while offering an option to leverage AI as a tool for brainstorming, drafting, and revising for even better results.
In today’s hybrid workplace, writing well isn’t just a nice-to-have—it’s a business necessity. Miscommunication costs organizations time, money, and credibility.
- 88 percent of the work week is spent communicating across multiple channels.*
- 100 percent of workers experience miscommunications at least weekly.*
- 12K in financial loss per employee each year due to lost productivity and wasted time.^
(*Grammarly: The 2024 State of Business Communication; ^Grammarly: The 2022 State of Business Communication)
Paul Walker, FranklinCovey CEO, said, “Unclear writing slows projects, frustrates teams, and derails collaboration when messages are misread or misunderstood. FranklinCovey’s Writing for Results course helps all employees throughout an organization avoid these pitfalls by giving them a clear process for writing with purpose. And the optional AI component enhances efficiency while keeping the writer’s authentic voice front and center.”
Organizations that adopt the Writing for Results course can expect:
- Fewer misunderstandings within and across teams.
- Faster decision-making and increased productivity.
- Stronger credibility and trust with colleagues and customers.
- Smarter integration of AI into daily writing workflows.
The course is built around a simple, repeatable process—outline, draft, revise—that sharpens thinking and ensures every message is action-oriented. Learners discover how to:
- Focus on the reader’s needs and perspective.
- Organize ideas for clarity and impact.
- Write in a natural, authentic tone that inspires action.
- Use AI strategically to speed up brainstorming and revisions, without losing human judgment.
INVITATION: To learn what great leaders must do to lead in the age of disruption and rise of AI, attend the complimentary, virtual FranklinCovey Impact Conference, “Where Are All The Great Leaders?,” November 4-7 (daily from 11 am – 12:30 pm ET) featuring bestselling authors and leadership experts, Mel Robbins, James Patterson and Patrick Leddin, Stephen M. R. Covey, and an all-star AI panel . Visit here to register: https://impact.franklincovey.com/. See more about Great Leadership here.
With Writing for Results, learners progress to more effective writing, as follows:
- From inefficient, unclear writing that causes misunderstandings and frustration, slows productivity, and hinders collaboration to an efficient process of outlining, drafting, and revising—where writers think critically and deliver messages that drive results.
- From documents that don’t speak to the readers’ real concerns to communications that speak directly to readers’ needs, compelling them to do, know, feel, and act as intended.
- From poor layout, inaccuracies, and confusing content to easy-to-read messages that combine purposeful design, formatting, accurate information, and a situationally aware tone.
This shift turns writing into a strategic tool—empowering teams to collaborate more effectively, connect with audiences, and achieve measurable results.
“AI isn’t replacing human judgment—it’s simply accelerating it,” said Cris Lang, FranklinCovey Senior Consultant and Subject Matter Expert on the new course. “In Writing for Results, we show learners how to use AI as a productivity tool to brainstorm and revise, while strengthening their own thinking and messaging clarity.”
The new course, which is part of FranklinCovey’s Communication and Collaboration Solution, is available in multiple learning modalities, each including reinforcement microlearning:
- Live In-Person or Live Online: One-day course (three 90-minute sessions, with optional AI integration).
- On Demand: Three 30-minute self-paced modules, with an optional fourth on Writing with AI.
- Available through the FranklinCovey All Access Pass. To learn more, visit www.franklincovey.com or call 888-868-1776.
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