Research, Development & Engineering Innovation

ebm-papst and PETRA Elevate Strategic Partnership Successfully

ebm-papst and PETRA Elevate Strategic Partnership Successfully

ebm-papst, the world’s leading manufacturer of fans and motors, and Petra Engineering Industries Co., Ltd. (PETRA) have strengthened their collaboration with a new strategic partnership. Founded in 1987 and headquartered in Amman, Jordan, PETRA is a market leader in the design and manufacture of high-quality commercial and industrial HVAC equipment, serving datacenter and industrial clients with advanced solutions.

Under this enhanced partnership, PETRA is designated as a Group Account within the ebm-papst organization, ensuring dedicated management, prioritized service, and seamless global coordination. PETRA will have first-choice access to ebm-papst EC fans for all datacenter-related applications, reflecting mutual trust and long-term commitment. The collaboration also provides PETRA with reliable supply assurance and dedicated engineering support — including technical consultancy, performance testing, and simulation services — enabling tailored, high-performance solutions and faster innovation for the datacenter market.

For ebm-papst, the partnership reinforces its leadership in high-efficiency datacenter cooling solutions, broadens market presence, and deepens insight into customer needs. PETRA has agreed that the company’s EC fans will be the first choice for all datacenter-related business activities, reflecting the trust and strategic alignment between both companies.

Thomas Nuernberger, CSO of the ebm-papst Group and President & CEO of Air Technology APAC & MEA, said: “Our partnership with PETRA reflects the principle of ‘making the future together.’ It strengthens our strategic position and allows us to deliver innovative, high-performance solutions for datacenter applications.”

Omar Abu Wishah, Vice Chairman of PETRA Engineering, added: “This strategic partnership marks a new chapter in our collaboration with ebm-papst. Together, we are committed to driving innovation and expanding our business in the datacenter sector.”

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