Sales, Marketing & CX

Customers Benefit with Wireless Network Quality Competition: J.D. Power

Wireless network quality has improved across the board in 2025 as problems per 100 (PP100) cell phone interactions decreased to 8 PP100, the lowest point since the study redesign in 2018, according to the J.D. Power 2025 U.S. Wireless Network Quality Performance StudySM—Volume 2, released today. Additionally, the total time the average wireless customer spends on their phones in 48 hours has dropped six minutes to a total of seven hours and nine minutes.

“Typically, as time spent on mobile devices drops, so do problems experienced,” said Carl Lepper, senior director of technology, media and telecom at J.D. Power. “However, the drop in problems this volume goes beyond that. As wireless technology evolves and 5G adoption accelerates—reducing service-related issues—the competitive landscape among providers is becoming more balanced, narrowing the gap in network quality.”

Study Results

Verizon Wireless ranks highest in the Mid-Atlantic region with a score of 7 PP100. AT&T (8 PP100) and T-Mobile (8 PP100) each rank second in a tie.

UScellular and Verizon Wireless rank highest in a tie in the North Central region, each with a score of 7 PP100. T-Mobile ranks third with 8 PP100.

Verizon Wireless ranks highest in the Northeast region with a score of 6 PP100. T-Mobile ranks second with 8 PP100.

Verizon Wireless ranks highest in the Southeast region with 7 PP100. AT&T (8 PP100) and T-Mobile (8 PP100) each rank second in a tie.

AT&T and Verizon Wireless rank highest in a tie in the Southwest region, each with a score of 8 PP100. T-Mobile (9 PP100) ranks third.

T-Mobile ranks highest in the West region with a score of 8 PP100. AT&T (9 PP100) and Verizon Wireless (9 PP100) each rank second in a tie.

See the rank charts for each segment at http://www.jdpower.com/pr-id/2025073.

The 2025 U.S. Wireless Network Quality Performance Study—Volume 2 is based on responses from 31,237 wireless customers. Carrier performance is examined in six regions: Mid-Atlantic, North Central, Northeast, Southeast, Southwest and West. In addition to evaluating the network quality experienced by customers with wireless phones, the study also measures the network performance of tablets and mobile broadband devices. The study was fielded from December 2024 through May 2025.

For more information about the U.S. Wireless Network Quality Performance Study, visit https://www.jdpower.com/business/resource/jd-power-wireless-network-quality-performance-study.

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