The new campaign blends emotional storytelling, Move Meter technology, and the first-ever dedicated ad placements for the Coldwell Banker Global Luxury program
Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), and one of the world’s premier real estate brands, today announced the launch of its new national advertising campaign, Live Well With ColdwellSM.
The campaign will premiere at Generation Blue Experience®, Coldwell Banker Real Estate’s highly attended international conference, before airing on select Thursday evenings this fall during football season on Prime Video. With this launch, Coldwell Banker Real Estate introduces a new tagline that reflects its focus on helping clients live well, wherever they call home.
At the center of the ads is the brand’s proprietary Move Meter®, a digital tool that helps consumers compare cities on cost of living, amenities, and lifestyle factors. Licensed music from Cat Stevens provides the soundtrack, underscoring the emotional journey people take in finding home.
“Live Well With Coldwell is a reminder that real estate is about more than transactions—it’s about creating the foundation of a life well-lived,” said Brandon Newman, Coldwell Banker Real Estate Vice President of Marketing. “By pairing powerful storytelling with data-driven tools, this campaign connects dreams with decisions. Football is the perfect backdrop because it’s where people gather to enjoy home, community, and tradition.”
For the first time, the Coldwell Banker Global Luxury program will also have dedicated ad placements, underscoring the brand’s expertise in serving affluent buyers and sellers worldwide. The brand continues to enhance its support for its 95,000 agents delivering premium service across all market segments through innovative marketing materials, cutting-edge client service tools, and comprehensive professional development programs.
“Whether guiding a first-time buyer or a luxury client, we’re giving our affiliated agents the tools, technology, and learning resources to deliver unmatched service at every price point,” said Jason Waugh, President of Coldwell Banker Affiliates.
The Coldwell Banker brand has long been known for its presence in sports marketing. Out of 550 advertisers during the 2024 football season, the Coldwell Banker® brand ranked #3 in ad effectiveness1, and it has held the #1 real estate ad ranking for 13 consecutive years, according to ACE Metrix2. With this year’s campaign airing on select Thursday evenings during the football season, the brand is building on that legacy while positioning itself for continued growth in an evolving housing market.
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