Learn from communications pros plus international PR agency and journalist experts!
Business Wire invites public relations, communications, and marketing professionals to join an expert-led panel discussion, “Maximizing the Impact of Global News Distribution,” on Thursday, June 12, 2025, at 10 a.m. PT / 1 p.m. ET.
Register now for this 60-minute virtual event. With insights from corporate planning, agency strategy, and media professionals, Business Wire’s webinar is designed to help communicators enhance their global strategy, build stronger connections with international media, and deliver measurable results.
Expert panelists include:
- Kelvin Chan, Business Writer, The Associated Press (London)
- Zoë Clark, Sr. Partner, Head of Media and Influence, Tyto PR (London)
- Natassia Culp, Global Corporate Communications Lead, Wasabi Technologies (US)
- John Lerch, Sr. Director, Global Marketing, Tigo Energy (US)
The conversation will feature real-world examples, actionable insights, and expert tips to help you craft messages that resonate across regions, spark journalist interest, and track the performance of your campaigns.
- Discovering the Story: Identify what’s truly newsworthy and align it with trends and regional interests.
- Drafting the Release: Build press releases with purpose—concise, compelling, and rich with assets.
- Planning the Global Strategy: Localize messaging with cultural and legal precision to drive relevance and coverage.
- Distribution & Media Relationships: Reach the right people through a targeted, multi-channel approach.
- Measuring Impact: Use meaningful analytics to track engagement, optimize strategy, and align PR with business goals.
Don’t miss this opportunity to optimize your international news distribution efforts.
