Back Market forecasts record €3 billion GMV in 2025, driven by global expansion, new services, and rising consumer preference for premium refurbished devices.
Back Market, a leading global marketplace specialised in premium refurbished electronics, is entering a new phase of growth with record-breaking performance and the launch of new services designed to strengthen its position for sustainable technology.
Forecasting a Record Year for 2025
Back Market, a global leader in refurbished electronics, is entering a new growth phase, forecasting over €3 billion in GMV for 2025— a 30% year-on-year increase in Q2. The platform now connects 17 million customers worldwide, with a 36% rise in new users this quarter alone. The United States has become its second-largest market, reinforcing its global footprint.
Refurbished Gains Ground as Consumers Seek Value and Quality
This acceleration comes as households face inflation, geopolitical uncertainty, and trade tensions. In this context, refurbished devices deliver clear value, especially for families and students during key moments like back-to-school and the holiday season.
- France remains the leading market by GMV, with strong double-digit growth, while other markets are rapidly expanding and contributing to Back Market’s diversified global performance.
- The US, the UK, and Germany follow as the next tier of key markets, each growing at a double-digit pace.
- Spain ranks as our fifth-largest market. In Austria, Back Market has nearly tripled its GMV in Q2 2025 compared to Q2 2024.
- Italy, Austria, and Portugal are standout performers, achieving triple-digit year-over-year growth and demonstrating highly successful market penetration.
Back Market’s success stems from rigorous quality standards, fair pricing, and customer trust, boosted by partnerships like Bouygues Telecom (France) and Visible by Verizon (US). Since 2011, refurbished tech’s market share vs. new has grown from 4% to 36%, reflecting shifting consumer habits.
Expanding Services to Drive Future Growth
“The shift away from fast tech is no longer a niche trend, it’s becoming a cultural norm. Consumers are choosing durability, repair, and reuse because it makes sense for their wallets and for the planet. Our role at Back Market is to accelerate that movement and make the sustainable choice the easy choice,” said Thibaud Hug de Larauze, Co-founder and CEO of Back Market.
On September 15th 2025, Back Market is launching a repair platform open to all, starting in France, Germany and Spain. Powered by Evy, this new service allows customers and non customers to access smartphone and tablet repairs either on a one-off basis, and soon through a monthly subscription model in the coming months. Each repair intervention is guaranteed, and customers whose devices cannot be repaired will receive a trade-in voucher. By making repairing accessible, reliable, and fully integrated into the product lifecycle, Back Market becomes the first one-stop-shop
Back Market is also scaling its business-to-business offering. Already adopted by nearly 6,000 companies in France and 250 in the United States, the service helps organizations reduce IT costs while advancing their sustainability goals. Growth has doubled in 2025, and leading companies including Kering, Vinci, Air France, and Le Point have already joined. Back Market aims to establish itself as the trusted sustainable IT partner for businesses across Europe and the United States.
*projection for 2040 made considering the 2016-level of global greenhouse gas emissions
Discover the latest trends and insights—explore the Business Insights Journal for up-to-date strategies and industry breakthroughs!
