Author : Filip Linek

Filip Linek is the founder and CEO of FLAE Robotics and owner of the PECR hotel complex in Czechia. Filip and his team have created BE A, an AI receptionist transforming independent hotels by solving operator pain points like staff shortages, slow responses, and fragmented guest communication, all through a unified system spanning phone, email, webchat, and WhatsApp with full context retention. In 2025, Filip drove BE A's milestones, including a natural, human-like voice interface, a real-time booking humanoid avatar, and WhatsApp-powered reservations, upsells, and payments, validated by case studies with H&Hotels Group and his own PECR properties, which showed faster responses and happier guests, earning top-10 Czech startup recognition. BE-A is the first-ever AI front office phone-based system.