Arrow Electronics this month completed a broad shift of the customer-facing digital platforms for its global components business to a singular user experience under a redesigned arrow.com.
The now omnichannel platform is intended to provide a unified interface for existing procurement and engineering customers while introducing a more intuitive online option for customers who have traditionally engaged with the company through offline channels.
The update sunsets the former MyArrow portal and combines product selection, purchasing, services and end-to-end account management in one digital workflow.
While offering an easier way to search, evaluate and transact through the company’s website, the updated website also integrates direct access to the company’s technical design engineering, integration and supply chain services, as well as customer support.
“Our ongoing focus is on simplifying how customers work with the company,” said Aiden Mitchell, the company’s chief growth officer, global semiconductor. “This is a practical change focused on helping technology makers move faster while helping our global distribution operations run at peak efficiency and scale.”
Arrow plans to introduce new capabilities, user personalization and deeper customer-engagement functionality in the months ahead.
Discover the latest trends and insights—explore the Business Insights Journal for up-to-date strategies and industry breakthroughs!
