Sonos, recently named one of America’s Greenest Companies by Newsweek and Plant-A Insights, today released its annual Listen Better Report, offering a comprehensive overview of the company’s Environmental, Social, and Governance (ESG) efforts. The report also details Sonos’ new signature sustainability campaign to create the world’s first underwater sound sanctuaries with the California Marine Sanctuary Foundation, a leading environmental nonprofit.
“When a customer brings a Sonos product into their home, that’s a big deal to us,” said Sonos Chief Executive Officer, Tom Conrad. “Our speakers live on your shelves, under your TVs, next to your records. They become part of your space and your rituals for many years to come. When something lives with you that long, it should be made responsibly.”
New Social Impact campaign to create the world’s first underwater sound sanctuaries
Sonos launched a campaign with the California Marine Sanctuary Foundation to create the world’s first underwater sound sanctuaries through a $100,000 grant as part of its membership in 1% for the Planet.
- Underwater radiated noise caused by container ships can severely disrupt marine ecosystems.
- The ambitious campaign will roll out in three stages: (1) define standardized criteria for sound sanctuaries (2) designate sanctuaries around the world, and (3) help cultivate new sanctuaries.
- The goal is to designate the world’s first underwater sound sanctuaries by 2027.
- The campaign is complemented bySonos’ successful Regenerative Sound program which supports nonprofits using acoustic sensors and AI to promote biodiversity. Sonos also serves as a brand ambassador for the Protecting Blue Whales and Blue Skies program, encouraging its shipping partners to slow down in the Santa Barbara Channel – near its HQ – to reduce whale strikes, lower carbon emissions, and minimize underwater noise pollution.
“For several years, we have supported nonprofits using AI and acoustic sensors to promote biodiversity in our oceans and forests through our giving from 1% for the Planet. This is the next step,” said Deji Olukotun, Sonos’ Global Director of Corporate Social Responsibility. “We envision thriving underwater marine habitats with rich, natural sound – the right kind of sound. We’re excited to partner with the California Marine Sanctuary Foundation to make this vision a reality.”
“Partnering with Sonos on this initiative allows us to draw on decades of ocean sound research and marine management experience towards the designation of the world’s first underwater sound sanctuaries,” said Robert Mazurek, Executive Director of the California Marine Sanctuary Foundation. “Our Protecting Blue Whales and Blue Skies program has proven the power of collaborative public-private partnerships to tackle some of the largest threats to marine environments and endangered whale populations. Managing underwater noise is fundamental to protecting marine habitats, and this partnership positions us to help ocean managers worldwide adopt proven noise mitigation strategies.”
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