New agreement signed at COP30 will see organisations collaborating to use artificial intelligence tools for biodiversity monitoring and digital platforms to boost public engagement in conservation efforts.
The world’s largest pulp supplier, Suzano, today announces the signing of a Memorandum of Understanding (MoU) with the multinational technology business Tencent and the Brazilian non-profit Ecofuturo Institute, to pioneer new digital approaches to drive public engagement in conservation.
The collaboration will leverage Suzano’s expertise in sustainable forestry, Tencent’s cutting-edge digital technology, and Ecofuturo’s expertise in environmental education, to pilot joint initiatives in both Brazil and China. These include enhancing ecological awareness, accelerating biodiversity solutions, and leveraging digital platforms to foster public engagement in conservation.
The partnership will result in a pilot project where advanced AI tools for species recognition developed by Tencent’s Sustainable Social Value organization will be used to identify and monitor native species at Neblinas Park and other conservation areas managed by Ecofuturo. Further initiatives include the development of immersive nature education programs and interactive digital platforms, aimed at using innovative approaches to promote nature education.
Malu Paiva, Global Executive Vice President of Sustainability, Communications and Brand at Suzano, said:
“Nature loss is one of the greatest challenges the world faces today, and addressing it requires collaboration. This partnership brings together the unique yet complementary strengths of Suzano, Tencent and Ecofuturo. Together, we aim to inspire meaningful public engagement in conservation, driving long-lasting impact at scale. This approach also holds potential for replication across the 11,000 square kilometers of conservation areas Suzano protects within Brazil’s Amazon, Atlantic Forest and Cerrado biomes.”
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