Consumer Behavior & Banking Engagement

Dedapulse U.S. 2025 Unites Credit Unions for Innovation & Growth

Dedapulse 

Dedapulse Accelerate Your Business, the flagship event created by Dedagroup, made its U.S. debut this week with a three-day conference bringing together over 200 attendees.

The event marked a milestone as it was the first conference under Deda Sphere, the newly launched company formed from the merger of Share One and VisiFI, effective October 1, 2025. The conference offered a unique opportunity for clients across the U.S. to unite under one brand, learn from one another, and envision the future of financial services together.

The agenda reflected Dedagroup’s global vision while staying rooted in the needs of the U.S. credit union sector. Sessions covered the transformative potential of AI in uncovering hidden patterns within data, the intersection of technology and culture in driving organizational change, the evolving economic and regulatory landscape, and financial inclusion as a driver of growth and relevance.

Panels and presentations also explored Deda Sphere’s core and digital strategies, highlighting the role of innovation in strengthening member experience, expanding access, and enabling sustainable growth.

Marco Podini, CEO and Executive President, Dedagroup: “At Dedagroup, we believe technology creates lasting impact when it connects people, communities, and ideas. This vision inspired Deda Sphere — uniting deep industry expertise and advanced digital capabilities to help credit unions grow with resilience and innovation. With decades of experience across more than 50 countries, we combine Italian creativity with local expertise to empower financial institutions and fashion brands through data, AI, and digital ecosystems. Deda Sphere embodies our belief that collaboration across territories and industries fuels innovation and responsible growth — the future we’re building at Dedagroup.”

“At Dedagroup, we believe technology should help financial institutions stay true to their purpose while embracing digital transformation,” said Marcello De Angelis, CEO of Deda Sphere. “For credit unions, this means using innovation not just to modernize systems, but to remove friction, simplify operations, and refocus on what matters most, their members and communities. With Deda Sphere, we’re building an ecosystem where technology becomes a strategic enabler of purpose, helping institutions balance innovation with identity. By harnessing data, automation, and AI responsibly, we empower them to turn digital transformation into a path back to purpose — amplifying human value and driving sustainable growth.”

“At Cornerstone Community Federal Credit Union, technology is about more than innovation—it’s about access. By leveraging digital banking and shared branching, we give members the freedom to manage their finances anytime, anywhere, while reducing barriers and costs. Our partnership with Deda allows us to deliver customized solutions, like our rewards program, without additional expense—proving that smart, member-focused innovation strengthens communities, supports local growth, and directly benefits the people we serve,” saidEric Hepkins, CEO at Cornerstone Community Federal Credit Union.

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