Previously Advised $129 Billion in Institutional and Personal Client Assets
Backed by Dynasty, the Firm Offers an Integrated Platform for Employers, Executives, and Families
OpenArc Corporate Advisory, a new national advisory firm headquartered in Atlanta, has announced its official launch. The firm enters the market as one of the largest independent firms in the corporate benefits and private wealth sectors. Recognized by Barron’s as having team assets of $129bn (December 31, 2024) and with a strategic capital investment from Dynasty Financial Partners, OpenArc introduces a new model that integrates corporate benefits, executive services, and private wealth management — delivered through a high-touch, open architecture platform.
Founded by the nation’s top-ranked institutional consulting team and the No. 3 private wealth team (Barron’s, 2025), OpenArc is a direct response to growing demand from employers and their employees for better alignment between benefits and wealth solutions. “Our institutional clients have consistently told us that traditional brokerage models no longer meet the needs of their people,” said Jeff Crowell, OpenArc’s Managing Partner. “From C-suite executives to entry-level employees, everyone deserves better tools, greater choice, and personalized service.”
OpenArc’s platform is designed for large employers in need of a unified approach to employee benefits and financial planning. The firm’s open architecture model gives companies the opportunity to integrate experienced, proven providers into a seamless benefits experience — delivering both scale and personalization in the process. The firm members previously serviced more than 95 Fortune 1000 companies and expects that number to grow significantly.
Erik Bjerke, the firm’s Senior Managing Partner, said, “OpenArc empowers families by delivering the same expert care and resources typically reserved for corporations.” He added: “It is the powerful integration of corporate benefits and family financial services that we believe will define the future of all wealth management.”
OpenArc will combine its high touch corporate benefits advisory model with Charles Schwab’s broad capabilities and Dynasty Financial Partners’ advanced tech platform. These strategic relationships ensure clients benefit from strong operational infrastructure and data-driven service delivery. Dynasty has also taken a minority equity stake in OpenArc, with Dynasty CEO and Founder Shirl Penney joining the firm’s board of directors.
“We’re incredibly impressed with the OpenArc team and their vision,” said Mr. Penney. “This relationship represents exactly the kind of innovative, client-focused model we believe will define the future of our industry.”
“We are thrilled to welcome OpenArc to the Schwab platform, and we look forward to supporting their success,” said Jon Beatty, Head of Schwab Advisor Services.
The firm’s offering spans institutional consulting, executive financial planning, employee education, and full-spectrum wealth management from individual needs to complex family office services. OpenArc’s advisor teams have earned industry-wide recognition for successfully combining deep corporate benefits knowledge with private wealth expertise.
Underlining its commitment to community, OpenArc is also launching the OpenArc Charitable Fund. A portion of annual net profits will be dedicated to the fund to support underserved communities across the U.S. The charitable strategy is led by Jim Kaufman, Managing Partner, who emphasized the firm’s cultural foundation. “We hire and cultivate people who lead with generosity,” he said. “This mindset has defined our approach for more than two decades.”
