Parallel Employee Benefits (Parallel EB), the independent employee benefits innovator, is delighted to announce a new partnership with ELEVATE Hub, the curated community for HR decision-makers. The collaboration gives Parallel a direct platform to share insights, thought leadership, and the latest trends in employee benefits – empowering HR professionals to make smarter, more informed choices for their people.
The partnership reflects the growing need for clarity in an increasingly complex benefits landscape, where HR teams are under pressure to balance compliance, cost, wellbeing, and employee expectations. By bringing its expertise to ELEVATE Hub’s trusted network, Parallel aims to cut through the noise and help decision-makers keep pace with rapid industry change.
Through the partnership, Parallel will deliver regular commentary, practical guidance, and best practice across ELEVATE Hub’s community channels, ensuring HR leaders can access timely and relevant insights when they need them most.
ELEVATE Hub was founded in late 2023 by Claire Cathcart and boasts a strong network of HR professionals.
Dipa Mistry-Kandola, CEO of Parallel, said: “Employee benefits are evolving through personalisation faster than ever, and HR leaders need access to clear, actionable insights to navigate this landscape with confidence whilst juggling complex budgets. Partnering with ELEVATE Hub allows us to do exactly that – to cut through complexity, share what really matters, and help decision-makers design benefit strategies that deliver for both business and employees. We’re excited to support the community and to challenge outdated thinking in our sector.”
Claire Cathcart, Founder of ELEVATE Hub, said: “Our mission at ELEVATE Hub is to connect HR leaders with the knowledge and partners that will make their roles easier and more impactful, and our partnership with Parallel will help to enhance this, bringing deep expertise in employee benefits and a commitment to driving positive change. Parallel’s voice will add huge value to our community, and we’re delighted to welcome them into the network.”
