This new certification provides a trusted badge of excellence for network quality, allowing property owners to validate investments and consumers to identify locations with superior connectivity.
Ookla®, a global leader in connectivity intelligence, today announced the launch of Speedtest Certified™, the definitive network connectivity verification program for properties. Leveraging Speedtest®‘s globally trusted testing methodology and unrivaled brand recognition, the program answers an increasingly important question: how can property owners prove to consumers that they deliver superior connectivity and are ready to support today’s connectivity needs?
In an era where reliable internet is non-negotiable for tenants, guests, and employees, the stakes for businesses are high – poor connectivity can impact both the bottom line and customer satisfaction. Speedtest Certified addresses the universal frustration of finding unpredictable connectivity in places such as hotels, stadiums, event venues, office buildings, and airports. The program offers a trusted badge of excellence, allowing properties to differentiate themselves by proving their commitment to exceptional digital experiences, backed by a globally recognized authority in network measurement.
“We’ve all felt the frustration of arriving at a hotel, conference, airport, or sporting event – only to discover that the internet connection is painfully slow,” said Stephen Bye, President and CEO of Ookla, a division of Ziff Davis. “Today, Ookla is introducing a solution. For years, you’ve trusted Speedtest for your own connectivity. Now, with Speedtest Certified, we’re extending that trust to the places you visit. Our rigorous testing takes the gamble out of finding a reliable network, giving you a seal of approval you can count on.”
The certification process is thorough and data-driven. Speedtest Certified will provide a comprehensive and objective assessment of a venue’s enterprise network deployment, evaluating key factors such as Wi-Fi radio frequency (RF) quality, Wi-Fi network configuration, Wi-Fi network security assessment, network performance metrics, and ISP backhaul.
Properties that meet the rigorous standards earn a high-value certification, a mark of distinction backed by the Speedtest name. Certified network owners and partners also gain access to the Speedtest Certified Digital Platform, where they can access personalized insights, benchmark performance against other Speedtest Certified networks, and receive targeted recommendations for improvements.
“Speedtest Certified is the gold standard in network verification,” said Hamdy Farid, SVP of Product at Ookla. “It provides network owners, commercial real estate developers, and managed service providers with the objective metrics needed to validate network investments and stand out in a crowded market. And for the rest of us, it simply eliminates the guesswork, making it easy to find locations with an exceptional and consistent connected experience.”
For more information about Speedtest Certified™, please visit https://www.ookla.com/speedtest-certified/.
