Client-Only Report & Interactive Dashboard Intersects Builder & Buyer Activity
Zonda and NewHomeSource.com (NHS) released a first-of-its-kind Homebuyer Outlook (HBO) report and dashboard, built from builder and buyer trends. It’s designed specifically for builder sales and marketing teams who want to understand buyer intent before it becomes a lead.
“The launch of Homebuyer Outlook coincides with a significant inflection point as new homes are now cheaper than resale homes,” said Ali Wolf, chief economist for Zonda and NewHomeSource. “To help builders ‘skate to where the puck is going,’ Zonda created an unparalleled view for clients into future homebuyer demand via NewHomeSource.com.”
Key metrics include:
- Listings – detailed breakdowns of new home community listings data from NHS and Zonda
- Clicks – insights into NHS engagement through shopper interactions with specific listings
- Searches – analysis of unique user search sessions on NHS
- Migration – trends in user search behavior from both inside and outside select markets
Clients will be able to access a forward-looking report with a new lens on emerging demand.
With Homebuyer Outlook, clients can:
- Spot early signals of buyer interest by region, price point, or product type
- Uncover gaps between shopper preferences and available inventory
- Benchmark engagement against competitors and product categories like townhomes, single-family, or condominiums
Updated monthly, HBO captures what shoppers are actively searching for and engaging with across the top 50 markets.
“Seeing Riverside/San Bernardino as the market with the highest demand is not surprising because with high homes prices and interest rates, consumers are looking for value; inland California offers that. Seeing Los Angeles/OC, however, is surprising. This shows that while demand is softer today in the market, consumers are still trying to find a home that fits their needs,” adds Wolf. The click index is anchored to 100 for an average performance from May-July 2022 selected for its relative stability.
Top 10 markets by clicks
| Market | Click Index |
| 1. Riverside/San Bernardino2. Sacramento3. Orlando4. Charlotte5. Phoenix6. Dallas7. Los Angeles/OC8. Atlanta9. Houston10. Las Vegas | 12610910710610510499999895 |
Learn more about Zonda’s Homebuyer Outlook, a first-of-its-kind report built from buyer activity trends on NewHomeSource.com.
Also, visit ZondaHome.com or follow us on LinkedIn. Zonda tracks 85% of the production new home market across the United States.
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