RockED, the premier people development platform for the automotive industry, has joined forces with WrenchWay, the leading platform connecting technicians, shops, and schools. Together, they aim to revolutionize technician training by expanding access to essential onboarding and soft-skills education for over 3,100 automotive schools across the U.S.
This strategic partnership launches with a focus on technician onboarding and plans to evolve into leadership and soft-skills training—emphasizing communication, professionalism, and customer interaction. The collaboration addresses a critical industry gap: technicians often lack the behavioral skills needed for long-term success, not just technical knowledge.
“Our research shows that techs want more than just how-to—they want guidance on how to grow professionally,” said Chris Craig, RockED’s Fixed Ops Content Owner and a trusted voice in the technician community. “This partnership gives them that path from Day One.” Craig’s research and influence shaped RockED’s “Attitude, Behavior, and Knowledge” technician development model.
By leveraging WrenchWay’s extensive network of schools and industry connections, this initiative creates scalable, easy-to-implement training programs that reach technicians early in their careers. The first Technician Onboarding Certification will be offered at no cost to schools.
“Partnering with RockED enables us to not just promote technician careers—but elevate them,” said Mark Wilson, CEO of WrenchWay. “Together, we’re equipping students with the tools they need to thrive in a fast-changing industry.”
RockED’s mobile-first microlearning platform is already delivering results, with previous launches driving increases in technician productivity and sales performance through gamified, bite-sized learning. This new collaboration expands that impact to the next generation of technicians.
According to RockED’s latest industry insights, the technician shortage is not just a hiring problem—it’s a readiness problem. This partnership closes that gap, preparing future techs for successful, rewarding careers.
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