Market Insights & Investment Strategies

SHVO Signs AppDirect at Transamerica Pyramid

SHVO Signs AppDirect at Transamerica Pyramid

Today, luxury real estate development firm SHVO announced it has signed a new lease with B2B subscription commerce platform company AppDirect for 5,727 square feet at Transamerica Pyramid. AppDirect will occupy a portion of the 37th floor. Transamerica Pyramid Center has become a global tech, finance and AI hub, and AppDirect joins tenants such as Blockchain Capital, Wedbush and NextAxiom.

“Transamerica Pyramid continues to solidify its place as the headquarters for tech innovation, leading the way in San Francisco’s resurgence as the world’s tech capital,” said Michael Shvo, Chairman and CEO of SHVO. “SHVO invests exclusively in super prime real estate and, with the completion of our redevelopment at Transamerica Pyramid, we have preserved its legacy as a global icon for generations to come.”

“The Transamerica Pyramid is a truly special location. Since 2009, AppDirect has been headquartered in San Francisco and we couldn’t be more excited to be a tenant at this iconic location,” said Nicolas Desmarais, Chairman and CEO, AppDirect.

AppDirect’s lease continues strong leasing momentum at the property. Earlier this year a global venture capital firm signed yet another new lease, taking more than 10,000 square feet in the building.

Located on the northern edge of San Francisco’s Financial District, Transamerica Pyramid Center celebrated its official reopening on September 12, 2024, following a $1 billion dollar investment by SHVO and Deutsche Finance America that included a remastering of the building by Lord Norman Foster and his global design firm Foster + Partners. The tower was reimagined with a hotel-like aesthetic that welcomes tenants and guests with luxurious private amenities and expanded public spaces. Features include a renovated grand lobby, exclusive top-floor bar, sky lounge, gym, spa, conference spaces, and more.

Together with its two adjacent buildings at Two and Three Transamerica, the Transamerica Pyramid Center has been fully remastered. Transamerica Redwood Park, an urban oasis in the heart of the City, has also been meticulously restored and expanded with new sidewalks, seating and landscaping. Its revitalization now draws thousands of visitors each week, reinforcing the revival of San Francisco’s downtown.

SHVO has partnered with acclaimed chef Brad Kilgore to elevate the culinary experience at the Transamerica Pyramid Center with three distinct dining concepts. Café Sebastian, a neighborhood bistro featuring an all-day menu and an extensive in-house pastry program, opened its doors last month. MadLab Kakigori, a creative spinoff of Chef Kilgore’s celebrated Miami gelato spot, launched in December, and ama by Bradley Kilgore will showcase Chef Kilgore’s unique take on itameshi cuisine, blending Italian and Japanese flavors.

SHVO’s Pyramid Arts, a new series of public exhibitions celebrating innovation and creativity across the arts and sciences, has continued to attract new and returning visitors. The first installations, both curated by Lord Norman Foster include The Vertical City, a selection of his architectural achievements focused on skyscrapers, and Les Lalanne at Transamerica Redwood Park, an outdoor exhibition honoring the work of iconic French artists Claude and François-Xavier Lalanne.

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