New Partnership to Propel HomeWell’s Mission of Providing Exceptional In-Home Care
HomeWell Care Services, a leading national franchise provider of in-home care for seniors and homebound individuals, has been acquired by Main Post Partners, a private equity firm based in San Francisco with extensive expertise in franchising and consumer service brands, and the existing senior leadership team. This acquisition marks a new chapter for HomeWell, rooted in a partnership-driven approach prioritizing collaboration, shared values, and strategic growth.
“We are thrilled to join forces with Main Post Partners, whose approach to business aligns seamlessly with our mission and core values,” said Crystal Franz, CEO of HomeWell Franchising. “This acquisition represents not only financial backing but also a significant milestone in HomeWell’s journey to empower seniors to live safely and independently at home through personalized care. Main Post will help us further this mission with their collaborative spirit and valuable resources. Together, we will enhance the support we provide to families nationwide and across the care continuum.”
Main Post Partners’ portfolio spans a variety of industries, and their extensive experience with franchising and consumer service brands positions them as an ideal partner to elevate HomeWell into its next era of growth. Their “Partnership, not Ownership” philosophy underscores a commitment to working alongside HomeWell’s leadership, franchisees, and caregivers to foster mutual success. “Given our focus on high alignment partnerships at Main Post, we were excited to invest alongside the Company’s leadership team in this transaction and recapitalize the business for this next phase of growth,” said Aaron Garcia, Partner at Main Post Partners.
“HomeWell Care Services is an exceptional brand with a compelling mission and a proven track record,” said Josh McDowell, Partner at Main Post Partners. “At Main Post, we see every acquisition as an opportunity to build a true partnership, and we were excited to back management in this recapitalization. We’re thrilled to work alongside the HomeWell team to see their vision come to fruition, accelerate franchise growth, and expand their impact in the home care industry.”
Main Post Partners was recently named to Inc.’s 2025 Founder-Friendly Investors list, celebrating their reputation for backing founder-led businesses and fostering collaborative growth. HomeWell Franchising was also recognized by Inc. in 2025, earning a spot on the Inc. 5000 list for its remarkable 113% revenue growth from 2022 to 2024. This marked HomeWell’s fifth consecutive year on the prestigious list—a feat achieved by only 3.6% of honorees.
Building on the franchise’s momentum, 2025 surpassed previous record-breaking years for HomeWell, with more agency openings and franchise agreements signed in a single year than ever before in its history.
“With the support of Main Post, we’re excited to embark on the next chapter of HomeWell’s growth story,” said Crystal Franz, CEO of HomeWell Franchising. “This partnership reflects our unwavering commitment to equip our franchisees with the resources, expertise, and innovative tools they need to thrive. Together, we are well-positioned to expand our reach, enhance our services, and continue making a meaningful difference in the communities we serve.”
Boxwood Partners, a leading boutique middle-market investment bank known for its deep experience with entrepreneur and family-owned businesses, acted as the exclusive sell-side advisor to HomeWell.
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