Curion, a portfolio company of Summit Park, is pleased to announce the acquisition of Blue Yonder Research, a United Kingdom-based market research agency specializing in research and development (R&D) and innovation insights. The partnership strengthens Curion’s global delivery capabilities for multinational clients, expands its addressable market, and reinforces its position in core end markets where the company has built deep expertise and long-standing client relationships.
Founded in Leeds, UK in 2005 by Jonathan Million, Blue Yonder has grown into a trusted partner to a diversified, global client base spanning the U.K., United States, Latin America, Asia, and Continental Europe. The company serves leading global CPG organizations as well as emerging growth brands, with repeat, multi-category programs spanning Personal Care, Home Care, Food & Beverage, and Pet Care. Blue Yonder supports the full innovation lifecycle through its full-service research offering and outsourced delivery model, Sense:Lab. Its core capabilities include sensory testing, qualitative research, and quantitative research. These offerings enable multi-year, multi-market programs and have historically driven strong client retention and repeat engagement among top accounts.
Jon McCarthy, Vice President at Summit Park, said, “The partnership with Blue Yonder represents a key component of Curion’s growth strategy and supports our shared vision of expanding and enhancing Curion’s capabilities as a market leader in product and consumer insights. Summit Park looks forward to continuing to support the Curion team as it accelerates growth by deepening customer relationships, expanding its presence in key market verticals, and enhancing service capabilities across the global platform of the combined companies.”
“Curion and Blue Yonder share a belief that great products start with real human understanding,” said Steve Jungmann, CEO of Curion, “by bringing our teams together, we’re creating a global partner to help brands innovate with confidence, and move from idea to in-market with speed, clarity, and empathy.”
“Joining Curion feels like a natural evolution,” added Jonathan Million, CEO and Founder of Blue Yonder Research. “We’ve always been driven by a passion for what drives people purchases, their small decisions, their everyday moments. Curion brings the scale, technology, and reach to amplify that passion globally.”
